The “Ditto” project is the new creative name given to our breast prosthesis project by another student from the AAA School of Advertising in Cape Town, Chen Sasonof.   The campaign name ‘Ditto’ is based on the dictionary meaning, “the same thing, again”. He felt this was appropriate as surely the patients who are to receive their prosthesis would like to have something as close to the real thing as possible, hence the word ditto. The connected letters ‘T’ and ‘O’ of the word ditto create a completely symmetrical representation of a woman’s chest area, reinforcing the idea of having a full chest again, just as before.

After having breast cancer and a mastectomy, a woman is often worried about her appearance. External breast prosthesis may be the only option a woman has, especially if she cannot afford to undergo reconstructive surgery. Wearing a breast prosthesis is a personal choice. The reality is that many breast cancer patients in South Africa cannot even afford a bra, let alone a breast prosthesis. Reach for Recovery wants to help these women who come from very low income groups to feel confident again after the traumatic diagnoses and surgery through our Ditto Project . We aim to assist them with a silicone breast prosthesis.  A breast prosthesis or breast form is an artificial breast that can be worn to simulate the natural breast and body shape. The local Reach for Recovery Group also provides a fitting service to ensure that a woman chooses the right shape and size. We are also looking at ways to ensure that the woman will have a proper bra to wear her breast prosthesis with confidence.

Any state hospital patient who has had a mastectomy and can provide a hospital registration card. This patient will make a contribution of only R80 to cover our administration costs.
Yes, they can. The bigger Reach for Recovery Groups do stock silicone prostheses in various sizes and offer these at affordable prices. They can also access the fitting service provided by Reach for Recovery Volunteers. These women should check their medical insurance to find out if they will cover the price, how frequently they will replace the prosthesis, and what kind of authorizations are needed. Our sales are on a cash only basis.
This will depend upon her treatment plan, the post-operative healing process, and the type of mastectomy that was performed.
No. With a proper fit, no one will be able to tell you are wearing a prosthesis.
Always check first, as this will vary with the type of breast prosthesis and by the manufacturer. However, most breast prostheses have a two-year warranty. The price varies with size and shape. Reach For Recovery sells silicone breast prostheses between R850 and R1500. It in the market it will cost considerably more.

For more information, please contact a Reach for Recovery Group near you.