The “Ditto” project is the new creative name given to our breast prosthesis project by another student from the AAA School of Advertising in Cape Town, Chen Sasonof. The campaign name ‘Ditto’ is based on the dictionary meaning, “the same thing, again”. He felt this was appropriate as surely the patients who are to receive their prosthesis would like to have something as close to the real thing as possible, hence the word ditto. The connected letters ‘T’ and ‘O’ of the word ditto create a completely symmetrical representation of a woman’s chest area, reinforcing the idea of having a full chest again, just as before.
After having breast cancer and a mastectomy, a woman is often worried about her appearance. External breast prosthesis may be the only option a woman has, especially if she cannot afford to undergo reconstructive surgery. Wearing a breast prosthesis is a personal choice. The reality is that many breast cancer patients in South Africa cannot even afford a bra, let alone a breast prosthesis. Reach for Recovery wants to help these women who come from very low income groups to feel confident again after the traumatic diagnoses and surgery through our Ditto Project . We aim to assist them with a silicone breast prosthesis. A breast prosthesis or breast form is an artificial breast that can be worn to simulate the natural breast and body shape. The local Reach for Recovery Group also provides a fitting service to ensure that a woman chooses the right shape and size. We are also looking at ways to ensure that the woman will have a proper bra to wear her breast prosthesis with confidence.